5 Reasons You Should Be a Podcast Guest

Have you ever thought about being a podcast guest? Podcasting has seen an incredible growth in the past few years, and now has over 250 million listeners per month. If you want to be part of this opportunity, or if you’re already podcasting and want to make the most of it, here are five reasons you should be a podcast guest.

Increase Your Digital Reach

By becoming a podcast guest, you’ll reach people through one of today’s most popular mediums. Not only will your message be heard by potential clients, but also it will be shared across social media platforms and discussed on multiple blogs. It’s no wonder many of today’s influencers are making podcasts one of their top outreach channels.

Position Yourself As An Expert

According to Edison Research, over 60 million Americans have listened to podcasts—and those numbers are only rising. If you want people to know about your expertise and/or products, a podcast is one of the best ways to do so. By being a guest on others’ shows, you’ll instantly gain exposure for your business and establish yourself as an authority in your industry.

Build your Email List

By being a guest on a podcast, you’ll have an opportunity to connect with new people and share your knowledge. By doing so, you’ll also expand your own personal network, which can help tremendously as you grow your business or work toward your long-term career goals. In addition to making those connections, being a podcast guest helps increase your own audience.

Connect With New People

At its core, podcasting is about conversation. As a guest on someone else’s show, you have an opportunity to introduce your audience to new concepts and ideas. Plus, in my experience being on other podcasts has helped my own audience grow. It’s a great way to engage with listeners of another program. And if someone else had an interesting idea they wanted to share—why not help them spread it? They may return the favor someday when you’re looking for guests.

Create Trust Through Authenticity

New podcast listeners may not know your name or recognize your face, but that doesn’t mean they aren’t curious about who you are and what you do. By appearing on someone else’s show and sharing your story, you increase awareness about yourself while also creating trust with others by showing off your expertise.