Three Tips for Building Your Brand

The brand you build around your product or service is the first impression people will have of you and your business, and it can be the difference between whether they buy from you or not. That’s why you need to pay attention to how you’re building your brand—or if you’re building it at all! Here are three tips for building your brand as an expert in your industry.

Put Yourself Out There

When building a brand, it’s important to put yourself out there. Don’t be afraid to speak in public or go on camera. You might not think you’re comfortable being in front of people, but most people are just as nervous if not more so than you are about doing it. If you want to build your brand and position yourself as an expert, then get out there and start putting yourself out there. The only way you’ll improve is by getting experience with what you do. Plus that takes advantage of one of LinkedIn’s biggest strengths: networking with other professionals through groups, memberships, etc. Once your online presence gets established people can find it via Google searches, Twitter feeds etc.

Be Persistent

No one is going to hand you success. Success and building a brand comes from hard work and effort. Make sure you’re persistent and keep at it! The more effort you put into your business, be it online or offline, the more likely people will notice your brand and take an interest in it. Being persistent allows you to work past any obstacles that are thrown in your way when building a brand. People will see how determined you are to make your brand successful. They can also feel confident doing business with you because they know you’ll go above and beyond what is expected of them as customers/clients. There isn’t any guaranteed way of getting your name out there but if there was one piece of advice I could give; it would be persistence.

Think Like a Business Owner

When you’re creating a new brand, you’re also building a business. You need to think about your brand not just in terms of its look or what it will say to consumers, but also how it will work in terms of generating revenue. Take time to think about who your target market is and where they are located. Study what other brands do well in that market space and figure out how your brand can fit into that niche without being redundant or conflicting with established brands.