Different Types of Content You Should Create

Whether you’re an entrepreneur, an artist, or just someone with a big vision to get out there, you’ll find it easy to get overwhelmed by the amount of content that’s online and how people consume it. You may want to share your story, your art, or your products and services with the world—and that’s great! But how do you know what type of content will be most effective? That’s where we come in and help get you started with different content ideas…

Fresh Content

Fresh content is just that—fresh. When you’re producing new, original material consistently, you show search engines that your website has staying power and isn’t something they should skip over when returning results. It’s also a good way to keep returning visitors coming back for more. Regular posts show people that you have a vested interest in your business and they can trust that you aren’t going anywhere.

Live Videos

If you want to create live videos and drive people to your website, start with Facebook Live. It’s relatively simple: press a big red button, record your video, then send it out into cyberspace. Post it from a phone or from a PC—you can broadcast from anywhere! One huge benefit of Facebook Live is that it’s very interactive. If you’re hosting a Q&A session, for example, fans will be able to submit questions or comment along in real time.


Tutorials help educate your audience and can help solidify your authority as an expert. The content you create as a tutorial should be written in such a way that it’s clear, concise, and straightforward to understand. Video tutorials will also boost engagement, which is always helpful when building your audience. Video-based tutorials also encourage viewers to pause and rewind if they need to; they may even end up liking what they see enough to subscribe and share! Video-based tutorials are especially useful if you’re looking for ideas for how to start a YouTube channel. With more than 1 billion users worldwide on YouTube, there’s plenty of opportunity on YouTube for business owners with something interesting or valuable to say.

Best Practices Guides

Guides are popular forms of content that give people step-by-step instructions on how to do something. These can be done for just about anything: everything from using different apps and programs, applying to college, and making crafts. If you’re trying to build a name for yourself as an expert in your field, creating a few guides can help you get there.

Giveaway Contests/Promotions

When you hold a contest or promotion for your business, you give your customers a reason to visit your website. The more people who visit your site, the more likely they are to sign up for mailing lists and purchase items from you. Be sure to include a contest entry form on your website where users can submit their entries. Once all of entries have been received, choose one winner from those entries at random.

While this is brief, it’s been written to get you to think about the right media for YOU!

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