How Your Website Says More About You Than You Know
If you’re a small business owner, you might not give your website as much attention as it deserves. After all, content management systems and social media platforms are so easy to use these days that most of the technical details can be taken care of by employees or contracted out to professionals with the right skill sets. However, it’s important to remember that your website is one of the first things people see when they look at your business – and what people see there says far more about who you are than you might expect.
Even though we live in a digital world, there’s still something you can’t replace: face-to-face communication. If someone stumbles upon your website and it seems unprofessional, there is a good chance they won’t be willing to invest their time. That could mean that whether or not they take your call, buy what you sell or accept an offer—they may never even bother trying to connect with you.
The key here isn’t just having a professional-looking site; but rather making sure that your online persona represents exactly who you are offline—or at least who clients think (and hope) that you are.
Hidden Contact Info
When you share your contact information with clients, it tells them how professional and accessible you are. Including your email address in an unobtrusive manner on each page of your website lets people know they can easily reach out to you. It may seem like extra work, but when your potential customers find their questions answered with just a few clicks, they’ll be more likely to trust in your expertise.
First impressions matter when it comes to hiring. According to a study by CareerBuilder, 53% of employers believe grammatical errors on social media profiles are an indicator of whether or not someone is qualified for a job. But in today’s digital landscape, typos and grammar mistakes can plague your website, too. These may seem like small details, but in fact they speak volumes about your business acumen and expertise.
Not Mobile Friendly
According to Google’s own research, mobile-friendly is one of the most important SEO ranking factors— so much so that Google will now downgrade your site if it isn’t. To see if your site is mobile-friendly, enter it into Google search and look for Mobile Friendly. This indicates that your site is optimized for smartphones.
Slow Loading Times
If your website takes too long to load, you can be pretty sure that people won’t stick around. According to research conducted by Nielsen Norman Group, users spend an average of 4.4 seconds on a site before they decide whether or not it’s something they want to engage with—which means you don’t have much time to make an impression.
While this is brief, it’s been written to get you to think about the right media for YOU!
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