What is Media and Why it Matters

Getting media is one thing – what you do with it is EVERYTHING!!!!

Media doesn’t always get the attention it deserves, especially in the B2B marketing world – that’s because most people don’t know what media actually is or how to use it.

It can be an incredibly powerful tool to get your message out to the right people at the right time, and make sure they hear it loud and clear. That’s why if you want to get more customers, then using media is something you should seriously consider.

Now learn more about what media is, why it matters, and how you can put it to work in your business!

Is your audience engaged?

In today’s social media world, how an audience interacts with a brand’s content can determine whether or not they buy from that brand.

Engagement has been shown to have a correlation to purchase behavior. Having high engagement means people are involved in what you post, so your product or service must be good enough to keep their attention.

The more engaged your audience becomes, the more likely they are to share what you post, creating positive feedback loops of interaction between you and your audience.

Traditional Media vs. Digital Media

First off let’s focus on the question “What is Media”, the simple answer is that it is any medium you use to deliver your message to your audience.

Now we have identified what media is, you can see that it could be newspapers, TV, Radio, Social, blogs even your local bus bench – anywhere you can show your message and it gets consumed, that’s media!

The question should be where does YOUR ideal client consume their information – knowing that tells you what’s the best media for you.

The king used to be TV, before that it was Radio, print was king over digital – things change.

With over 85% of consumers reading their content via their phone, look to see what works on that platform.

SIMS.MEDIA focuses on “what’s your message?” and “where do you need to show up?” to make sure you are not shouting your solution to the wrong ears