What is Media and Why it Matters

Media doesn’t always get the attention it deserves, especially in the B2B marketing world. But it can be an incredibly powerful tool to get your message out to the right people at the right time, and make sure they hear it loud and clear. That’s why if you want to get more customers, then using media is something you should seriously consider. Learn more about what media is, why it matters, and how you can put it to work in your business!

Interaction Between Audience and Content

In today’s social media world, how an audience interacts with a brand’s content can determine whether or not they buy from that brand. Engagement has been shown to have a correlation to purchase behavior. Having high engagement means people are involved in what you post, so your product or service must be good enough to keep their attention. The more engaged your audience becomes, the more likely they are to share what you post, creating positive feedback loops of interaction between you and your audience.

Traditional Media vs. Digital Media

Which medium is more powerful? It’s hard to say, but one thing’s for sure: Traditional media plays a much bigger role in helping an organization achieve its goals than people think. A study published by Reuters Institute for the Study of Journalism found that 66% of companies feel that their business has been positively impacted by advertising in newspapers, 60% have seen growth from ads on television channels, 56% have felt an impact from ads in magazines, 51% have benefited from adverts on billboards.

Types of Digital Media

There are many different types of digital media, some of which you’re likely already familiar with. From email to posts on social networks to more advanced applications like VoIP or streaming media, there are many digital tools that make sharing information across large distances possible. Before making any decisions about what type of media to use in your company communications strategy, consider these common types of digital media.

While this is brief, it’s been written to get you to think about the right media for YOU!

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