Why is Social Media Important for Your Business?

Social media has become an essential part of any business’s marketing strategy—and that doesn’t look like it’s going to change anytime soon. Take Instagram, which has over 800 million users and continues to grow in popularity every day. As the most popular social media platform in the world, it seems like Instagram is here to stay, so it’s no surprise that businesses want to harness its power. But does it really work? Why would your business benefit from using social media platforms like Instagram?

Get Found Online

When you’re trying to reach a large audience, it can be intimidating to stand out from among thousands of other businesses. If you don’t get yourself out there online, chances are that no one will find you. You should really get your business on social media and other websites where people hang out online. Getting found in Google is easier if you have a ton of followers. In order to do so, you need to make sure your posts are getting shared often by different accounts in order to increase your post visibility and reach more people with each post. So what’s stopping you from sharing more today?

Brand Awareness

While one of your goals may be to drive traffic and new leads to your website, social media provides a large amount of brand awareness. This is essentially letting potential customers get to know you—and see that you’re real people just like them. Studies have shown that consumers who get more familiar with brands are more likely to purchase their products.

Build Relationships

Not all of your leads will be ready to buy at your first contact with them. Some of them will want to connect with you on social media, learn more about your company, or just chat. Establishing these types of relationships increases trust and loyalty over time. If you’re not active on social media, start now! You have nothing to lose but new business opportunities.


It’s said that if you’re not at least monitoring your social media, you could be missing out on 40% of your potential customer base. You need to engage with them on a daily basis and encourage interaction. It doesn’t take much: keep track of which social media accounts bring in revenue and answer messages and comments personally.

While this is brief, it’s been written to get you to think about the right media for YOU!

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